Web Design

& Branding

Every site I build lives on Squarespace, so when we're done, you can actually maintain it yourself.

Choose the package that fits and pick your timeline. Everything else can be added on.

TIER ONE

Foundation

3-Page Website | $2,200 CAD

A clean, professional starting point, you bring the words, I'll build the site. This is for you if you already have a handle on your brand direction and just need it brought to life online.

Includes:

  • 3 pages (Home, About, Services or similar)

  • Basic visual direction (colours, fonts, photography style, not a full brand package)

  • Light copy polish (client-provided text)

  • Basic SEO + mobile optimization + analytics

  • Contact form setup

  • 1 revision round


TIER TWO

Signature

Up to 5-Page Website | $4,000 CAD

The full website experience — positioning, copy, design, all handled. You don't need to show up with finished brand assets or polished copy. I take care of it. This is the one most clients choose.

Includes:

  • Up to 5 pages (e.g., Home, About, Services, Portfolio/Blog, Contact)

  • Brand direction for your site (color palette, typography, photography style)

  • Copywriting included for all pages

  • Conversion-focused layout

  • Contact or booking form setup

  • Basic SEO + mobile optimization + analytics

  • 2 revision rounds



TIER THREE

Legacy

5-Page Website + Full Brand Identity | $5,200 CAD

Brand and website, built together from the ground up. This is for the business owner who wants everything done (strategy, identity, copy, site) in one cohesive process, by one person who sees the whole picture.

You get the complete Brand Identity Package (deep intake, 3 strategic directions with archetypes and colour psychology, competitive audit, brand positioning, full brand kit) plus a 5-page Squarespace website with copywriting, all built as one unified project instead of two separate ones.

Includes everything in the Brand Identity Package:

  • Deep-dive client intake

  • Pinterest mood + direction board

  • Brand strategy presentation with 3 directions (archetypes, colour psychology, typography, visual direction)

  • Competitive landscape audit

  • Brand positioning statement

  • 1:1 direction call

  • Complete brand kit (logo suite, favicon, watermark, colour codes, font files, social media starter templates)

Plus everything in Signature:

  • Up to 5 pages (Home, About, Services, Portfolio/Blog, Contact)

  • Copywriting for all pages

  • Conversion-focused layout

  • Contact or booking form setup

  • Basic SEO + mobile optimization + analytics

  • Brand board / style guide PDF

  • 3 revision rounds

  • Priority scheduling included

Savings ~ $600 off purchasing Brand Identity + Signature separately.

Brand Identity

Brand Identity Package | $1,800 CAD

This isn't a logo slapped on a mood board. It's a full brand strategy, built from research, not guesswork.

We start with a deep intake to understand your business, your audience, and where you're headed. From there, I build out a Pinterest board to capture the vibe, then create a full brand strategy presentation with three distinct directions, each one grounded in brand archetypes and colour psychology, not just "what looks pretty."

You'll review all three on your own time, then we'll meet to talk through what's clicking and land on a final direction. After that, I build out your complete brand kit, everything you need to actually use your brand, not just admire it.

What's included:

  • Deep-dive client intake, client prepared pinterest mood/direction board

  • Brand strategy presentation with 3 visual directions, each including:

    • Brand archetype pairing

    • Colour psychology breakdown

    • Typography selections

    • Mood + visual direction

  • Competitive landscape audit

  • Brand positioning statement

  • 1:1 direction call to finalize

  • Complete brand kit: logo suite (typographic wordmark + submark), favicon, watermark, colour codes, font files, and social media starter templates

  • Brand board / style guide PDF

  • 3 week turnaround

Intensives

Already have a Squarespace site built or half built? These are for you.

Refresh

1-2 Page Update | $750 CAD

For when your site is mostly working but a few things need attention.

Includes:

  • Up to 2 new or reworked pages

  • Layout adjustments and content updates

  • Mobile optimization

  • 1 revision round

  • 1 week turn around


Revamp

3+ Page Overhaul | $1,500 CAD

For when your site has fallen behind your business and needs a real refresh.

Includes:

  • Up to 3 new or reworked pages

  • Layout restructuring and content reorganization

  • Updated navigation and user flow

  • Mobile optimization

  • 1 revision round

  • 2 week turn around

Website Timeline Options

Standard | 5 weeks | Included in package price

Priority | 2 weeks | +$700
Your project moves to the front of the queue. Same quality, faster delivery.

*All copy, assets, and content must be finalized and submitted before your build begins. Timelines start once everything is received.

Add-On:

  • Additional standard page: $400

  • Long-form / sales page: $800

  • Copywriting (Foundation clients): $275 per standard page / $550 per sales page

  • Blog setup + template: $350

  • Scheduling / Bookings page setup (Calendly, Acuity, or Squarespace Scheduling): $200

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* all prices are in CAD * Multiple different payment plans available *
* 10% off when you Pay in Full * Anchor + Ascend clients receive a discount on all design services *